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Maldives, Seychelles, Mauritius, UAE, Safaris

Abu Dhabi Brochure Launch

May-18-2012 By Lindsey

We pride ourselves on trying to stay on the forefront of what’s going on in our destinations. With all the growth that is going on in Abu Dhabi, we decided to produce a stunning brochure to focus on Abu Dhabi.

Embarking on a project to design and produce a brochure dedicated to Abu Dhabi was not an easy undertaking. It turns out that we are the first to ever produce a dedicated Abu Dhabi brochure of this caliber. Yes, our brochure is the first in the World to be dedicated to Abu Dhabi! The Abu Dhabi Tourism Authority wasn’t able to provide high quality images for us and some of the new resorts did not even have suitable images or written copy themselves. We tried to capture some of the beauty, culture, and intrigue of Abu Dhabi in our brochure.

The reason we decided to produce a dedicated Abu Dhabi brochure is that Abu Dhabi is growing very quickly. Numerous 5-star resorts have recently opened such as The St. Regis Saadiyat Island Resort, Park Hyatt Abu Dhabi, Rocco Forte Hotel, Hyatt Capital Gate, and Jumeirah at Etihad Towers amongst others. There are a number of properties opening soon such as Eastern Mangroves by Anantara and a second St. Regis hotel called The St. Regis Abu Dhabi. Additionally, there are some really fun and exciting things to do in Abu Dhabi such as racing modified Formula 1 cars around the famous Formula 1 Yas Marina Circuit, or enjoying a day at the World’s largest indoor theme park, Ferrari World (yes, that Ferrari) home to the fastest roller coaster in the World, or even visiting the Falcon hospital – a hospital dedicated to providing care to falcons. Attending a camel race is also a fun experience. Abu Dhabi is a unique destination!

What a lot of people don’t know is that Abu Dhabi is also incredibly beautiful and diverse. The desert of Abu Dhabi, the Liwa Desert in the The Empty Quarter, the largest sand desert in the World has stunningly beautiful red-tinged dunes. The beaches on Saadiyat Island are gorgeous with soft sand and dolphins swimming in the water. Remote areas of Abu Dhabi such as Desert Islands include a nature reserve with thousands of free-roaming animals and amazing snorkeling and kayaking. The Oasis city of Al Ain is a UNESCO World Heritage Site.

Our aim in creating an Abu Dhabi brochure was to try and capture some of these fun and beautiful hotels, resorts, and sites while also giving some useful itineraries. We will update the Abu Dhabi brochure as more hotels and facilities open. For instance, the largest water park in the World is scheduled to open later this year. More impressively, in years to come The Louvre and Guggenheim museums are opening breathtaking museums on Saadiyat Island in Abu Dhabi. Masdar City will be an area in Abu Dhabi that will operate entirely on solar power and renewable energy sources producing a sustainable, zero carbon, zero waste ecology. As these projects develop we will be reporting on them in this blog, on our Facebook page and in subsequent brochures. For this first brochure, we decided to focus on everything that is great about Abu Dhabi now.

I would like to thank a few people responsible for this brochure. First, our Website and Content Manager, Rebecca Butler, spent hours and hours sourcing imagery and content for the brochure. Rebecca’s contributions were essential in helping produce the brochure. Rebecca is responsible for the Abu Dhabi section of our website as well! Tara Wallace spent hours proofreading the brochure and was the go-to person when we couldn’t decide which image would be best in a certain spot in the brochure. Lastly, the design and production was done by Koolivoo and more specifically Marvin Geronimo and Matt McKinley at Koolivoo. Koolivoo’s design of the brochure was better than we had envisioned!

Linara Travel did not accept money from any supplier in producing this brochure. We wanted this brochure to be a true expression of our passion for Abu Dhabi and did not want to be influenced in any way. We did use some photos from resorts as in a number of instances the suppliers professional photos were better photos than ours. We aren’t professional photographers….yet.

We hope you enjoy the Linara Travel debut of the World’s first Abu Dhabi dedicated brochure!

Let us know if you would like a copy or copies of the brochure mailed to you. Here is a link to the brochure. It will be on our website and in our office shortly. Alternatively, you can enjoy the online version of the brochure.

Thank you.

Best regards,
Lindsey Wallace

Founder and President
Linara Travel

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